Welcome to the world of Exhibitions !!!
Do you take part in an exhibition only to launch your new car model ? Certainly not .... Welcome to exhibitions in the 21st century ....
Gone are the days when launching new products were the only reason to take part in an exhibition. Today exhibitions are very much a part of any organizations regular marketing activities. It is used as much a marketing tool as any other conventional form of marketing.
Exhibitions today are used to promote your brand, show your presence at exhibitions, display key product information, generate customer enquiries, build vendor relations, study competition and benchmark with global peers.
It is no longer sufficient to just book space at the exhibition. It is important to showcase yourself in the right manner - to impress your prospects, vendors,competition and of course your internal team. Organizations today are realizing that like any other product - its the packaging that is extremely important in an exibtiion.
Hence you find organizations spending money on ensuring that the look and feel of the booth is exactly how they would like their stakeholders to see it.
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